Trilogy Lifescape

CHALLENGE

•Comprehensive social media and digital PR campaign to promote online personality assessment tool for Trilogy Active Lifestyle Communities (The quiz gave active adults insight into their personality types and related to where they would like to live)

•Objectives were to grow social media following, increase participation in events and introduce Trilogy to prospective customers

SOLUTION

•Created 12 Facebook pages, one for each community
•Daily postings to Facebook and Twitter to increase fans-likes/followers, increase sharing, increase linking to survey
•Photo sharing strategy to engage with community photos
•Digital PR plan with relevant articles to blogs and media
•Re-packaging of blog content for social media
RESULTS

•Highly successful Facebook advertising campaign became the #1 promotional source for driving traffic to the site with nearly 25,000 visits
•Events such as The Good Life Festival and Wine Lovers Sweepstakes built engagement, loyalty and return visits