Torrey Pines Bank Case Study

CHALLENGE

Torrey Pines Bank initially hired Zenzi in ‘08 for a 3-month trial to increase awareness of the financial strength and success of the bank in its “Our Time to Shine” campaign and promote its dedication to the local community. The bank is still a valued Zenzi partner today.

SOLUTION

Zenzi worked alongside the bank to help it rise above challenging economic market conditions overall to promote the Bank as the smart choice to address local business owners’ banking needs throughout Calif. It has managed communications for Torrey Pines Bank through mergers, acquisitions and more. Longstanding relationships forged with media position the bank as a trusted source with executives often quoted as experts in industry articles.